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Jennifer Lopez, Shakira to headline Pepsi’s superb Bowl Halftime display

Vital Records
  • Jennifer Lopez and Shakira might be headlining the Pepsi first-rate Bowl Halftime show in 2020.
  • Whilst 2019′s brilliant Bowl was watched with the aid of the fewest humans in eleven years, in step with Nielsen, it still remains one in every of the biggest advertising possibility for businesses.
  • Lopez and Shakira are each celebrated artists on each the pop and Latin charts, with dozens of hit songs and albums among them.

Shakira
After weeks of hypothesis, it’s reliable Jennifer Lopez and Shakira may be headlining the Pepsi notable Bowl Halftime display.On Thursday, the country wide soccer League, Pepsi and Roc kingdom introduced that the two superstars will proportion the degree at difficult Rock Stadium in Miami Gardens, Florida come Feb. 2.

Lopez and Shakira are both celebrated artists on each the pop and Latin charts, with dozens of hit songs and albums between them.Each Lopez and Shakira took to Twitter Thursday afternoon to tease the collaboration, every sharing a photograph of the other.


shortly after, both Pepsi and the NFL Twitter money owed announced the partnership.
“these  extremely good artists are placing a new precedent for what this display can grow to be, and we’re assured that this could be an extraordinary performance for the a while,” Todd Kaplan, Pepsi’s vice chairman of advertising and marketing, stated in a declaration to the related Press.

Jay-Z’s Roc state company will co-produce the halftime display, so that it will air on Fox in a hundred and eighty international locations. Fox has tremendous ties to Lopez via her show “international of Dance” and her previous position on “sun shades of Blue,” against the law drama that aired for 3 seasons on the network earlier than ending.

Even as 2019′s incredible Bowl was watched by means of the fewest human beings in eleven years, consistent with Nielsen, it still stays considered one of the biggest marketing opportunity for organizations.

It’s probably that the decrease-than-common viewership turned into due to the game being the bottom-scoring contest in exceptional Bowl records. The new England Patriots took home the Lombardi trophy, beating the la Rams thirteen-three.

Lopez and Shakira can also help raise viewership for the 2020 match-up. Lopez has forty four million Twitter fans and Shakira has 51.5 million. Even the ones fans who aren't interested by football will in all likelihood tune in only to see those  megastars carry out.